Through dialogue with the team members and management PNW Racing's brand aims to feel new on stale playing field, using atypical colours, shapes and animations.

PNW Racing's mission is to provide a pathway for junior bike racers to realise their potential and help them succeed at national and international races. We want to ensure this generation of Canadian cyclists has a pathway to success.

PNW Racing compete both on and off track, but the pacific north west landscape is core to their training strategy. The design of the logo reflects the dramatic moutain range surrounding Vancouver and the selection of colours was intended to be both bright, timeless, and natural.

The experience of racing as a team in different environments and against peers of similar ages will stretch athletes to explore themselves as bike racers and people, setting them up for success in life.

The kit is an essential tool in standing out in packed races, allowing the creation of formations, increasing visibility, and making the riders feel proud as well as identify as part of a team.

We have brought together a strong group of riders from the West of Canada. Our group has a passion for bike racing and a desire to develop the skills to make a transition to race at the next level.

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