New coffee shop franchise with ethical supply chain focus.
Branding concept for sustainable coffee franchise in London. Complete with logo (2 variations), custom pattern, typography guide, brand guidelines, and social media templates.
Branding design, packaging, and guidelines for new sustainable coffee franchise in London
Client was keen to reflect the sustainable USP in the brand launch. The logo uses a customised Solvent typeface with tight kerning, allowing for a handcrafted aesthetic reminiscent of the rebellious mindset of the 60s. Latienne typeface is used for secondary text, being legible at all sizes, serifs giving a timeless application.
Colours are neutral and organic, with a broad colour scheme that works hormoniously across physical touchpoints.
The '+' is lifted from the logo for use as a recognisable icon, as well as forming a pattern that is used across packaging, signage, and promotion.
Social media strategy uses the typeface boldly and extensively for tailored messaging.