Logo, print, and social media strategy for tattoo artist and illustrator FAKE TEETH based in Stockholm.
An unmistakably personal brand.
Juni Stålhandske under the alias FAKE TEETH has been a successful artist and MUA for more than a decade, blending subcultural style with political activism. In 2022 FAKE TEETH launched a tattoo studio in Stockholm's Old Town, which required a new brand identity with the aim of encompassing both personal social media accounts as well as all professional facets.
Combination logo
The logo is directly inspired by Stålhandske's iconic heart tattoos and a love for a post-punk aesthetic. Using a customised and warped Scotch Display type face produced an analogue profile. Each element of the logo can be separated and used playfully for different print and digital assets.
Business cards
The business cards were produced in-house on thick organic cotton-based paper with heart cut outs and chamfered edges.
Instagram strategy
Pantograf produced a social media strategy to better reflect the grace of the work.
Story strategy