Music, food, and community in the heart of Stockholm
Rinkebyfestivalen first took place in 1974 and grew to become an annual fixture in the area, bringing thousands of people together around music, food, dance, and culture. After a long absence, the festival returned in 2024 under a new committee, continuing its original ambition to celebrate the cultural breadth of Rinkeby and create a place for people to meet across generations and backgrounds.
Today, the annual festival takes over Rinkeby torg and its surroundings with live performances, food, activities, workshops, and local organisations. At its heart is a simple idea: to reflect the people and culture of Rinkeby, while creating an open invitation to the rest of Stockholm.
An identity with many voices
Working alongside graffiti artist Thomas OKOK Gunnarsson and the festival committee, Pantograf helped translate the festival’s visual identity into a broader system for its communications. Thomas’ expressive artwork provided a strong starting point, rooted in graffiti and the visual culture of the area, while the wider art direction was designed to accommodate a programme that is deliberately varied.
The work extended across digital and printed communications, with Pantograf supporting art direction, formatting, production, and print. Rather than imposing too much uniformity, the approach leaves room for different artists, activities, and voices while giving the festival a recognisable presence of its own.
One place for everything
With a large programme and information previously spread across different channels, the website needed to do more than advertise the festival. Pantograf designed and built a central digital home where visitors could find artists, activities, practical information, and the latest programme in one place.
Behind the public-facing site, a custom content system was developed so that the festival team could manage a complex and changing programme themselves. An interactive festival map connects the digital experience back to Rinkeby itself, helping visitors find stages, food, activities, and other destinations while moving around the festival.
The result is a website designed to work before, during, and after the event. It gives Rinkebyfestivalen a reliable point of reference for its communications while retaining the energy, variety, and local character that make the festival what it is.
