Juni Westin under the alias FAKE TEETH has been a successful artist and MUA for more than a decade, blending subcultural style with political activism. In 2022 FAKE TEETH launched a tattoo studio in Stockholm's Old Town, which required a new brand identity with the aim of encompassing both personal social media accounts as well as all professional facets.

The logo is directly inspired by Westin's iconic heart tattoos and a love for a post-punk aesthetic. Using a cutomised and warped Scotch Display type face produced an analogue profile. Each element of the logo can be separated and used playfully for different print and digital assets.

The business cards were produced in-house on thick organic cotton-based paper with heart cut outs and chamfered edges.

Pantograf produced a social media strategy to better reflect the grace of the work.